Welcome to the Financial Adviser Service Awards 2019

Congratulations to Royal London, winner of Company of the Year 2019. Thank you to the thousands of advisers who told us which providers are delivering a great service - and which ones are not!

To view the full results from this year's Financial Adviser Service Awards please click here.

The Financial Adviser Service Awards recognise the importance of quality service from product providers to their intermediary clients and are considered to be the benchmark for service standards within the retail finance marketplace. The 'Five Star' award is the most sought after in the industry.

To compile our ratings we invite financial intermediaries to rate product providers across a number of key criteria. Only providers who perform well in all areas will have the chance to secure a five star rating.

About us

The Financial Adviser Service Awards are an independent measurement of who is getting it right, and who needs to do more work to keep their customers happy.

Once we receive all the voting data, the information is independently checked and verified, before the results are collated. These results allow financial services companies to benchmark themselves against their peers; and intermediaries to health check their own service experience against the norm.

Those awarded a 5–star for service are considered to be the top performers, down through 4, 3, 2, and 1 star ratings. Some providers achieved so little support that they did not even qualify for a star rating.

We make no apologies for publishing the best and worst performers according to IFA opinion. We’re equally certain that some views will differ on the results published within this survey. Regardless of who walks away with the accolades this year, these awards should be a testament to the desire of intermediaries and providers alike to drive service standards forward, whatever the obstacles.

We hope you find the information provided by the Financial Adviser Service Awards to be of value to your business.


The Natural History Museum

Cromwell Road

Getting there

  • By tube | The Museum is in walking distance of South Kensington station on the District, Circle and Piccadilly lines.
  • By bus | Routes 14, 49, 70, 74, 345, 360, 414, 430 and C1 stop near the Museum. The 360 stops on Exhibition Road.
  • By train | Victoria tube station on the Circle and District lines is beneath Victoria train station. The Museum is two stops westbound.
  • By car | Driving to the Museum may not be easy and parking is only available on Exhibition Road for residents and a limited number of Blue Badge holders.

Please use the Cromwell Road entrance.

The Cromwell Road entrance has 10 steps.



For Advertising and general enquiries please contact:

Rachel Padhiar
Events Manager - Retail and Personal Finance
0207 873 4979